I am lot like Einstein…
at least fashionably.

Einstein is touted to have duplicates of clothes
so that, in effect, he end up wearing the same thing
basically everyday.

I have my own uniform:
Martial Arts T-Shirt from some Dojo I’ve frequented,
Board Shorts or MMA shorts that are a bit too new to go into rotation in rolling but get plenty of use at the gym,
and to round out the theme of modern martial artist,
I wear asics onitsuka tigers, tai chi, to be precise
or vibrams.

I’m way too socially disinterested to be making a fashion statement.
I just wear what I’m comfortable in…
and I’m comfortable in so few types of clothes.

My disinterest with fashion, with style,
has not always been to my advantage.

While we, as a species, tout such platitudes as,
“Don’t judge a book by it’s cover,”
we are awfully style oriented
often to the complete exclusion of substance.

Behavioral Economists demonstrate this time and time again
with taste tests
where the product is the same
but the packaging makes all the difference.

And this doesn’t extend just to taste and sight.
All of the senses care more about the cover than the book itself,
at least initially.

So allow me to apologize if my lack of style
gets in the way of you not recognizing the substance of what is taught.

This is an example of the messenger getting in the way of the message.
and at this point, I don’t know how much I care.

I don’t know how much I want to help people
who care as much about the wrapping
as they do the presents.

But I strive to be a scientist
and so I’m striving to be more experimental.
As our profits get more than minimal,
we’ll invest in more style,
but don’t be surprised it it’s minimal…
I err on the side of minimal
sometimes sacrificing effective.

All resources are finite
and we’re investing them
in maximizing our substance.
What’s left over will go to style.

And if you’re style oriented
I’d appreciate your input
but don’t be surprised
if your influence is minimal
as my attention to substance is maximal.